Description: This presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 in Toronto. The presenters examine the role of product actuaries as marketers, discussing distinctions between marketing and sales, competitive analysis, including the technical perspective and agent input, market research, defining client needs and marketing opportunities, statistical marketing methods, educational/professional mindset, and the requirements to perform the role effectively. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 4B.